SEO, Content Strategy, Business Development
Verticals: Restoration, B2C, B2B
What I did
Spearheaded and managed SEO, content strategy, and content creation for franchise landing pages.
Created long-form content for over 100+ franchises nationwide, including all new opening franchise locations.
On-page SEO: Site content, keywords, image optimization, alternative text, metadata, meta tag optimization, title tags, URL structure, internal links, HTML tags
Off-page SEO: Content marketing, backlink analysis, link building, social promotion, listings
Technical SEO: Page speed, site structure, sitemap, indexation, structured data
About pages, landing pages, product pages, user experience writing
Summary
- Key advisor for SEO best practices.
- Posted and optimized articles into the CMS platform.
- Reviewed, enhanced, and edited SEO content (elevated the overall quality and accuracy across content formats).
- Conducted backlinking, keyword research, rank analysis, and content marketing strategy analysis according to SEO best practices and shared recommendations with the team.
- Optimized current copy, landing pages, and metadata for maximum organic exposure and conversions while maintaining engaging targeted content.
- Collaborated and innovated with all teams (editorial, video, and social) to create engaging and meaningful multimedia content (articles, podcasts, videos, infographics, live streams, etc).