Direct Response Copywriting
Verticals: Finance, Education, Accounting, B2C, B2B
What I did
Social Media, PPC, Paid Search: Instagram, Facebook, Twitter, LinkedIn, YouTube, TikTok, Google Ads, Bing Ads, SMS text
Web: Landing pages, product pages, about pages, human-centered design, user experience (UX) writing, banners, blurbs, bylines
Creative Direction: Visual identity, strategy, brainstorming
Emails: Weekly finance newsletters, monthly holiday promotions, membership renewal, conference promotions, banners, subject lines, preheaders
Editing: Tone of voice, copy edits, proofreading
Multimedia and Video: Membership, conferences, product releases, social, podcasts
Merchandise: Stickers, pens, notebooks, t-shirts
- Go-to copywriter for urgent jobs with 24—48 hour SLAs.
- Key advisor and creator of short-form content: social media, direct marketing ads, web landing pages, emails, email banners, email promotions, newsfeed blurbs, product descriptions, weekly finance digest newsletters, SMS, video scripts, podcasts, merch, infographics, holiday sales white papers, visual identity, pitch decks, interactive content, user experience, flyers and brochures.
- Engage in high-level collaboration and brainstorming sessions with Art Directors and across agency business partners to generate a volume of creative ideas and concepts.
- Create impactful content that encapsulates the brief and brand using my technical expertise to translate complex stakeholder information into digestible content for the layperson.
- Collaborated with designers to create on-brand visual identity systems to effectively convey concepts, designs, and consistent company messaging.