Jordan Pena
What an exciting time to be alive as a copywriter. Gone are the days when it was a typewriter and paper. The growing age of technology we live in means more writing resources to use at your disposal. Whether you’re looking for tools to: Let’s take look into the best copywriting tools worthy of checking … Read more
The power of website copywriting Now, is the best time in humanity to be alive. As a species, we have come so far in technological advancement in such platforms like the internet and digital devices. As consumers, this makes our lives a breeze. We can buy groceries to arrive at our doorsteps, all at the … Read more
Curious if hiring a copywriter is beneficial to your business? Let’s dive into the reasons to hire a copywriter is a smart move. We’ll begin with reasons why you shouldn’t hire a copywriter. Reasons why you shouldn’t hire a copywriter 1. You don’t realize the value of copywriting that converts Have you ever wondered why … Read more
Copywriting psychology. The words you choose have more meaning than you think when it comes to processing. As a result – human psychology plays an integral role in copywriting. A massive amount of it. The words and statements you choose can evoke emotion and thought from your readers. Which then triggers response and action. Remember … Read more
Sensory words. Your brain has to work harder without them. Imagine this scenario. Your trip to tropical lush Hawaii has finally arrived. You’re sunbathing on the illuminated, smooth, white sandy beach. You close your eyes in peace. Smell the crisp sea air. Hear gentle waves crashing on the shallow shoreline. But, wait. You haven’t even … Read more
🔊 “Hey Alexa… find me the best copywriter to write my content.” Move over humans because chatbots are here to mark their spot. But have no fear copywriters. Get those pens ready. These bots won’t take your job anytime soon. The demand for writing for chatbots is growing. Those automated bots need you to write … Read more
You landed a client as a freelancer. Well done! You should be so proud of yourself! 🥳 But don’t take the party horns and hats out too soon. Your client expects more from you other than writing amazing copy for them. And there’s more to copywriting than being clever and creative with your words. Being … Read more
There isn’t one formula to craft the perfect piece of copy. That’s the beauty of copywriting. It’s like painting a masterpiece, using different elements for the final product. Thus, there are many strategies and tips to approach writing copy. You asked for it. Here is the ultimate list of copywriting tips to use at your … Read more
Phrases to avoid in writing. They are dangerous sentiments that make your readers nervous about your intentions. And they rob your sales copy and credibility of power. When writing copy, it’s crucial to think about the impression you portray to your readers. Whilst you may have the best intentions for your readers, your words can … Read more
Have you ever received a lackluster impression of someone after shaking their hand? Well it’s true to say headline copywriting works the same way. 🤝 Like handshakes, your headlines can be the deciding factor for someone to do business with you. Headlines aren’t only the first line of words readers see. It’s the only compelling … Read more
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