Why You Shouldn’t Hire A Copywriter In 2021

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Curious if hiring a copywriter is beneficial to your business? Let’s dive into the reasons to hire a copywriter is a smart move. We’ll begin with reasons why you shouldn’t hire a copywriter. Reasons why you shouldn’t hire a copywriter 1. You don’t realize the value of copywriting that converts Have you ever wondered why … Read More

Get Rich With Conversion Copywriting 101

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Have you ever couldn’t help yourself but click on a link knowing it was a sales page? Next thing you know, you pull out your wallet and submit yourself to spending money. You were so convinced of how amazing the item was and how much it would change your life. In fact, you were so … Read More

Direct Response Copywriting: Top 2020 Guide

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Direct response copywriting converts your readers faster than a cheetah hunts its prey. Leaving your readers at the door, drooling for more. This form of sales copy is so powerful: It’s what makes you click that link with guilt, knowing you’re about to pull out your wallet. It’s what makes your clients sleepless at night. … Read More

300+ Best Copywriting Power Words That Sell

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Power words that sell. What are power words in copywriting? These are effective words to add to your writing that persuade and evoke emotion from readers. They are like the remaining pieces of the puzzle in sentences to grow your conversion rates. They have the ability to: Ease cognitive overload Make your readers click headlines … Read More

Stop Impostor Syndrome For Writers: 8 Tips

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Impostor syndrome for writers. It’s the number one killer of your copywriting dreams and aspirations. It’s what prevents you from writing a successful website copy. And, it’s the bane of every writer’s existence that pops up from time to time. …The moments of self-doubt.  …The moments you don’t think you’re good enough.  …And it makes … Read More

The Sexy Art Of Seductive Copywriting 101

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Remember that one time you couldn’t help yourself but take out your wallet and make an impulsive purchase? You were probably wondering what got into your head. What is a great product without a description or sales copy to talk the talk? You see it all around you. Compelling sales copy that triggers your emotions … Read More

5 Proven Emotional Copywriting Strategies

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Emotions. Powerful states of mind we experience in life. They are the reason we act and perform certain habits. Ever made an impulsive buy, then later regretted it? You more than likely fell for a tactic businesses use called emotional copywriting. According to Harvard Professor Gerald Zaltman, his studies show that 95% of consumer’s purchasing … Read More

Cognitive Bias: 13 Powerful Psychology Biases

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Copywriting is one thing, and psychology is another, right? Most people think those two topics are exclusive of each other, but that’s not exactly the case. In fact, they both go hand in hand with each other. This is where cognitive biases come into play with effective copywriting. If you want to become a better … Read More

7 Scary Costs Of Grammar And Spelling Errors

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The influence of grammar and spelling errors It wuld bee logical to assume that grammar and spelling errors effects one’s credibility. But, how true is that statement? Would you have surgery performed on your eyes by your surgeon who misspells ‘retina?’ Let’s analyze how the studies, data, and reports all add up. The facts 1. … Read More

Content Readability: Why It’s Important

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Readability. It’s a topic rarely talked about and overlooked in writing sales copy. It serves as a basis to grow your business by converting readers. In fact, one of copywriting’s main goals is to communicate a message in the easiest manner to your readers. Easy enough for a second grader to comprehend your copy. Easy … Read More