Take a look at this landing page of Warby Parker – an eye-wear company. For customers who need new glasses, it’s often difficult with the ability to physically not try the product online. Why would you want to shop here then? But wait, there’s a powerful headline compelling enough to let customers try on glasses … Read more
Value proposition copywriting. It’s what sets your copy and brand apart from a sea of competition. For example – you can promote the best product or idea in the world. But no one will see how special you are without identifying your unique selling points. In fact – no one will buy from you without … Read more
Have you ever couldn’t help yourself but click on a link knowing it was a sales page? Next thing you know, you pull out your wallet and submit yourself to spending money. You were so convinced of how amazing the item was and how much it would change your life. In fact, you were so … Read more
Direct response copywriting converts your readers faster than a cheetah hunts its prey. Leaving your readers at the door, drooling for more. This form of sales copy is so powerful: It’s what makes you click that link with guilt, knowing you’re about to pull out your wallet. It’s what makes your clients sleepless at night. … Read more
Power words that sell. What are power words in copywriting? These are effective words to add to your writing that persuade and evoke emotion from readers. They are like the remaining pieces of the puzzle in sentences to grow your conversion rates. They have the ability to: Ease cognitive overload Make your readers click headlines … Read more
Impostor syndrome for writers. It’s the number one killer of your copywriting dreams and aspirations. It’s what prevents you from writing a successful website copy. And, it’s the bane of every writer’s existence that pops up from time to time. …The moments of self-doubt. …The moments you don’t think you’re good enough. …And it makes … Read more
Remember that one time you couldn’t help yourself but take out your wallet and make an impulsive purchase? You were probably wondering what got into your head. What is a great product without a description or sales copy to talk the talk? You see it all around you. Compelling sales copy that triggers your emotions … Read more
Emotions. Powerful states of mind we experience in life. They are the reason we act and perform certain habits. Ever made an impulsive buy, then later regretted it? You more than likely fell for a tactic businesses use called emotional copywriting. According to Harvard Professor Gerald Zaltman, his studies show that 95% of consumer’s purchasing … Read more
Copywriting is one thing, and psychology is another, right? Most people think those two topics are exclusive of each other, but that’s not exactly the case. In fact, they both go hand in hand with each other. This is where cognitive biases come into play with effective copywriting. If you want to become a better … Read more
The influence of grammar and spelling errors It wuld bee logical to assume that grammar and spelling errors effects one’s credibility. But, how true is that statement? Would you have surgery performed on your eyes by your surgeon who misspells ‘retina?’ Let’s analyze how the studies, data, and reports all add up. The facts 1. … Read more
© 2023 ScribPress. All rights reserved.