The power of website copywriting Now, is the best time in humanity to be alive. As a species, we have come so far in technological advancement in such platforms like the internet and digital devices. As consumers, this makes our lives a breeze. We can buy groceries to arrive at our doorsteps, all at the … Read more
Copywriting psychology. The words you choose have more meaning than you think when it comes to processing. As a result – human psychology plays an integral role in copywriting. A massive amount of it. The words and statements you choose can evoke emotion and thought from your readers. Which then triggers response and action. Remember … Read more
Sensory words. Your brain has to work harder without them. Imagine this scenario. Your trip to tropical lush Hawaii has finally arrived. You’re sunbathing on the illuminated, smooth, white sandy beach. You close your eyes in peace. Smell the crisp sea air. Hear gentle waves crashing on the shallow shoreline. But, wait. You haven’t even … Read more
🔊 “Hey Alexa… find me the best copywriter to write my content.” Move over humans because chatbots are here to mark their spot. But have no fear copywriters. Get those pens ready. These bots won’t take your job anytime soon. The demand for writing for chatbots is growing. Those automated bots need you to write … Read more
There isn’t one formula to craft the perfect piece of copy. That’s the beauty of copywriting. It’s like painting a masterpiece, using different elements for the final product. Thus, there are many strategies and tips to approach writing copy. You asked for it. Here is the ultimate list of copywriting tips to use at your … Read more
Have you ever received a lackluster impression of someone after shaking their hand? Well it’s true to say headline copywriting works the same way. 🤝 Like handshakes, your headlines can be the deciding factor for someone to do business with you. Headlines aren’t only the first line of words readers see. It’s the only compelling … Read more
Take a look at this landing page of Warby Parker – an eye-wear company. For customers who need new glasses, it’s often difficult with the ability to physically not try the product online. Why would you want to shop here then? But wait, there’s a powerful headline compelling enough to let customers try on glasses … Read more
Value proposition copywriting. It’s what sets your copy and brand apart from a sea of competition. For example – you can promote the best product or idea in the world. But no one will see how special you are without identifying your unique selling points. In fact – no one will buy from you without … Read more
Have you ever couldn’t help yourself but click on a link knowing it was a sales page? Next thing you know, you pull out your wallet and submit yourself to spending money. You were so convinced of how amazing the item was and how much it would change your life. In fact, you were so … Read more
Direct response copywriting converts your readers faster than a cheetah hunts its prey. Leaving your readers at the door, drooling for more. This form of sales copy is so powerful: It’s what makes you click that link with guilt, knowing you’re about to pull out your wallet. It’s what makes your clients sleepless at night. … Read more
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