Phrases to avoid in writing. They are dangerous sentiments that make your readers nervous about your intentions. And they rob your sales copy and credibility of power. When writing copy, it’s crucial to think about the impression you portray to your readers. Whilst you may have the best intentions for your readers, your words can … Read More
Curious if hiring a copywriter is beneficial to your business? Let’s dive into the reasons to hire a copywriter is a smart move. We’ll begin with reasons why you shouldn’t hire a copywriter. Reasons why you shouldn’t hire a copywriter 1. You don’t realize the value of copywriting that converts Have you ever wondered why … Read More
Impostor syndrome for writers. It’s the number one killer of your copywriting dreams and aspirations. It’s what prevents you from writing a successful website copy. And, it’s the bane of every writer’s existence that pops up from time to time. …The moments of self-doubt. …The moments you don’t think you’re good enough. …And it makes … Read More
The influence of grammar and spelling errors It wuld bee logical to assume that grammar and spelling errors effects one’s credibility. But, how true is that statement? Would you have surgery performed on your eyes by your surgeon who misspells ‘retina?’ Let’s analyze how the studies, data, and reports all add up. The facts 1. … Read More
Readability. It’s a topic rarely talked about and overlooked in writing sales copy. It serves as a basis to grow your business by converting readers. In fact, one of copywriting’s main goals is to communicate a message in the easiest manner to your readers. Easy enough for a second grader to comprehend your copy. Easy … Read More
A couple of seconds. That’s all the time you have to make a first impression before your readers decide to stay or leave. Potentially affecting your content’s discoverability within search engines. This is why leaving your readers hooked is crucial in improving your bounce rate. Wondering how to improve bounce rate? Let’s take a look … Read More