Your client loves the copy you wrote. Well done!
But the million-dollar question is… “is your copywriting services making your clients money?”
How do you know if your copywriting is performing and delivering the results that bring in the bank? 💰
…Copywriting KPIs!
Copywriting Key performance indicators are necessary metrics that help you achieve your business goals. And it’s often one step many copywriters leave out of the equation.
Any copywriter who doesn’t measure copywriting KPIs should be a red flag for clients. Because it simply means there are no motivating factors behind your copywriting.
What kind of business doesn’t look at their:
…Sales
…Growth
…Social media engagement
…Or visitor demographics
After all, what good is your charming copy if it doesn’t convert readers?
Without further ado, here are the top copywriting KPIs you need to measure to stay ahead of the pack.
The List of Most Important Copywriting KPIs
Pre-Publishing Copywriting KPIs
1. Readability score (insert blog post URL here)
If your readers have a hard time comprehending your content, chances are they will leave.
Some factors that influence copywriting readability are:
- Typography
- UX Design and visual design
- Character and word counts
- Word syllable counts
- Language and word choice
The key to achieving optimal readability is simplicity. Your copy should be easy enough for a 10-year-old to understand.
Optimized readability is also correlated with greater SEO rankings for websites. The correlation links higher engagement of readers to favorability from search engines.
Some convenient tools to measure the readability of your copy:
- Read-able is a tool that uses various scoring methods. From Gunning Fog Score to Flesch Kincaid. It’s as easy to use as copying and pasting your text or URL by direct input followed by a given readability score.
- Hemingway App is an editing and checking tool that lets you know when your copy gets too complex. It shows you things such as adverb usage, passive voice, alternative phrases, and complex sentences. What’s great about the tool is the ability to cut hours or editing time while you write.
With good readability, brings us to the next copywriting KPI of SEO score.
2. SEO score
You write readable content for humans. But humans shouldn’t be your only audience. You need to make sure your copy is also readable for robots and search engines.
People won’t discover your content if robots don’t favor it. That means writing for SEO and the always-changing search engine algorithms.
Some factors that influence SEO score:
- Content length. The numbers show long-form content rank better for search engines. Think about what’s more engaging to a reader. A 400-word blog post or a value-driven blog post with 3,000+ words? Your readers are likely to spend more time reading the blog post with more words.
- Internal and external linking. The goal is to have your readers stay on your website as long as possible. This practice decreases bounce rate. So introduce internal links that direct them to another page. Practice caution external linking. You don’t want your readers to leave for good for something more interesting.
- Page speed loading time. No one likes entering a website with a slow loading time.
Post-Publishing Copywriting KPIs
3. Sales
Unless you write for free, this copywriting KPI is one of the most essential metrics to any business.
Sales a simple concept to measure. In short, it’s a transition from a paying customer.
You write copy for your client’s latest service priced at $100. Your mouth-watering copy creates 500 orders in a month from excited customers. Your client generated $50,000 in sales in one month.
The more sales you have means you’re doing something right. Whereas the fewer sales you have means there’s room for improvement. This metric should serve as a motivator to drive the growth of your business and goals.
4. Average session duration
The average session duration is a measure of the effectiveness of content on a website over a time period. How to get average session duration requires the average session length divided by the total number of sessions.
5. Bounce rate
What is bounce rate? Well, it’s a metric measured as a percentage of single-page sessions. When a visitor enters a website and takes no action before leaving indicates a higher bounce rate. Examples of actions a website visitor takes is clicking a link, subscribing to a list, or watching a video.
A website with a well-performing bounce rate ranges from 25%-40%. Where anything between 55%-70% indicates room for improvement.
How to improve bounce rate requires keeping your website visitors engaged to keep them to staying on your page as long as possible.
- Internal linking
- Increasing website speed
- High-quality content
- Optimizing user experience design
- Create clickable headlines
Social Media Copywriting KPIs
6. Comments
Comments on your social media content are free and invaluable resources from other users. Comments give you an insight into your readers’ thoughts serve as indicators of how your readers feel about your post.
Look at comments as feedback. And it is up to you to take feedback – good or bad – as an evaluation to learn from. If you’re getting negative comments, see what you’re doing wrong for future improvement.
6. Likes
Likes on social media are a great way to increase your post’s reach and brand visibility. A post with more likes generates stronger post authority. And when a post has more likes, viewers are likely to engage with and gravitate towards your content. Likes are also an indicator to social media platforms to rank your popular posts higher in search results.
Social media likes are a great way to heighten the reach of your post and brand presence. The metric is a strong indicator of social proof and likeability.
Humans are naturally inclined to associate themselves with things others like. So higher liked posts are tied to the sign of authority which leads to
6. Shares
The shares on a social media post mean the exposure of the post that gets in front of people’s eyes. Ahe the more people see the post, means higher chances of someone clicking your post.
Final thoughts on copywriting KPIs
Measuring the success of your copywriting through KPIs and metrics is a must. Without doing so is like throwing a dart in the dark hoping you’ll hit the bullseye.
In summary, the most important copywriting KPIs to analyze are:
Pre-Publishing Copywriting KPIs
Post-Publishing Copywriting KPIs
Social Media Copywriting KPIs
A person who writes with no awareness of metrics in mind is like creating art. But a person who writes copy with quantifiable and data-driven motivators leads them to the pot of gold. 🌈