Why You Shouldn’t Hire A Copywriter In 2021

Curious if hiring a copywriter is beneficial to your business?

Let’s dive into the reasons to hire a copywriter is a smart move.

We’ll begin with reasons why you shouldn’t hire a copywriter.

Reasons why you shouldn’t hire a copywriter

1. You don’t realize the value of copywriting that converts

Have you ever wondered why some content prosper going viral as opposed to others?

Or, why some companies fail to succeed at generating sales on their website?

How about that one time you couldn’t help yourself but click a link you knew was a sales page?

The answer all lies in the power of conversion copywriting.

Here are a few reasons to how valuable copywriting that converts is:

  • Copywriting helps bridge the gap for people with a problem in search of a viable solution.
  • The ability to scale your business, profits, and execute goals.
  • Improving people’s lives through concise and clear language that is understandable.
  • Copywriting converts by triggering emotions and prompting action from your readers.
  • Communication through copy has the power to connect people all over the world. How beautiful is that?

It’s a win-win situation when your readers become paying customers with a solution.

2. Your brand image doesn’t mean much to you

Your brand is not what you aspire it to be, or what you think it is.

Nor is it a logo, color, mark, or some fancy design either.

Rather, your brand is what your customers think about your company.

Copywriting is beyond powerful that give a notion of what your brand does. Something logos, colors, or marks cannot achieve. It’s the copywriting that connect readers with a problem to a solution – again, not a logo, color, or mark.

When you hire a copywriter, they have the influence and skill to pivot your brand in the direction that resonates with your brand’s audience.

Through user-centered copywriting and research, copywriters possess the ability to crack the code on impacting, persuading, and converting your customers.

Well executed and optimized copywriting not only bring in customers but retain customers. That means the money your customers bring in makes its own money, in your sleep!

This is the reason why some even argue that a brand is much more important than a product itself. And copywriting has the power to leverage your brand in compelling readers what it’s all about.

3. You’re probably using other sales channels to generate revenue

“I don’t need a copywriter. My business generates revenue through other sales channels other than copywriting.”

Regardless of your sales channels strategy, it still boils down to the quality of copy.

  • Your sales team still needs to be effective and persuasive writers.
  • Automated chatbots rely on copywriters to write their script.
  • Online market places need optimized product descriptions and sales pages.
  • How can your customers find you in search engines if your content isn’t optimized?
  • An affiliate who promotes your brand with poor grammar and spelling is unflattering.
  • Your PPC adverts don’t convert due to lackluster copy.
  • Social media? It’s all about communicating your message to the masses in the most effective way possible.

It doesn’t matter what sales channels your business uses.

Sales copy will always be the sole foundation of what sets businesses apart from others.

For example, you could have the best product in the world. But what good is that product if you can’t persuade people to buy it?

This is where copy that sells comes into play.

It’s the heart and soul of converting your readers.

Reasons why you should hire a copywriter

1. Their SEO game is on point

Copywriters write sales copy optimized to get your content and business discovered.

In the fast-paced world of search engines, algorithms are changing, every single day.

You read that right, every… single… day… through rigorous testing and implementation.

In the year 2018 alone, Google released over 3,234 updates for improving its search engine. That boils down to over 8 updates a day.

Another intriguing statistic show 3.5 billion queries happens daily on Google.. That’s just one search engine of the market share, and that number will only continue to increase over the years.

histogram of google searches per year hire a copywriter for seo

The main goal of copywriters is to write an optimized and compelling copy that converts visitors.

If you are writing copy sake of having content, you are wasting your money.

When you hire a copywriter, they understand the value and importance of optimized copy through the use of best SEO practices.

Ask yourself these questions:

  • How will my content be discoverable?
  • How do my content and brand separate me from my competitors?
  • Is my content up to date on the latest trends?
  • Why are my sales low?
  • What is causing my page to rank high or low?

These are examples of SEO questions and topics copywriters are proficient in to optimize your copy to the next level.

But, wait there’s more.

It gets more technical than just words alone.

You will benefit even more if you have an experienced and knowledgeable copywriter proficient in the following SEO areas:

SSL and HTTPs404 ErrorsUser Experience
Canonical URLsURL RedirectsBad Requests
Page Load TimeURL StructureRobots.txt Optimization
Mobile-friendlinessPage Speed & Performance.Browser Caching
Image OptimizationMinificationCookie-free domains

These topics only scratch the surface of SEO optimization.

We live in a digital age driven by information and data. Search engines will always exist for us to find answers and solutions to our queries.

Think about it, search engines are here to stay and won’t be going away for a long time.

Chances are, copywriters have better SEO skills than you.

2. You will save money and make money

Let’s put it this way.

The money you spend to hire a copywriter is a return on investment.

And…

The money you don’t spend to hire a copywriter is a significant cost.

Would you play it safe and keep $5,000 in your pocket, not knowing the missed opportunity?

Or, would you spend $5,000 on a copywriter who will make you $55,000 on an email campaign your copywriter generated?

What is a more favorable scenario?

One $5,000 vacation trip to your favorite place in the world?

Or ten of those trips?

Copywriters are not meant to be an expense to your business.

Rather, the purpose of copywriters is to produce results that scale your business.

So that means:

  • Solving your customers’ problems
  • Optimizing your copy and content for reach
  • Ensuring grammar, spelling, and punctuation is on point
  • Conveying your brand in the best light possible
  • And finally, scaling your profitable margins

And this begins even before the very first word your copywriter writes down.

You read that right!

3. More time on your plate

Your time is valuable.

Running a business involves many elements to run a optimal success. From accounting, design, mainagement, to dealing with needy customers.

Meanwhile, your readers only see and care about one thing…

The value-driven content you provide to them.

When you hire a copywriter, you will be able to focus on other important duties.

Copywriting requires a lot of time that involves researching, planning, organizing, content creation, and executing effective copy. Copywriters possess a time-consuming skill so that you don’t have to do all the hard work.

Imagine, shopping from your favorite brand online and you notice a spelling error.

How would you feel?

What impression do you think that has on your customers? Most visitors would walk away and give their money to your competitor.

This brings us to the next point of grammar and spelling.

4. Grammar and spelling

Global Lingo assessed over 1,000 adults about their online website shopping habits. They found 60% of subjects would not buy from a business with website grammar and spelling errors.

It’s a clear sign that visitors see your grammar and spelling as an indicator to do business with you.

How would you feel about your child’s teacher spelling the wrong words to them?

Would you still have leg surgery if your surgeon misspelled ‘tibia’ to ‘fibula’?

Check out how grammar and spelling have the power to influence your credibility.

5. Copywriters can sell… anything.

The main goal of copywriters is to write powerful sales copy that prompt your readers to take action.

They do this through:

  • Irresistible calls-to-action
  • Comprehensive research about your audience
  • Using psychology to trigger your readers’ emotions
  • Leading your readers through the sales funnel process
  • Pinpointing your reader’s problems, needs, and desires
  • Writing readable, conversational, and long-form copy
  • Providing value and benefits to your readers

The art of persuasion is a skill not everyone has. But, copywriters have what it takes to crack the code.

6. Content is king

As Bill Gates once said, “Content is where I expect much of the real money will be made on the Internet.” Without a doubt, he was not wrong about that statement.

Copywriters excel not just at creating content but they take that content to the next level through optimization. Your content is not what only drives the internet, but your written content is what drives your business and website.

As a business, you need to constantly update your content, and also provide new content that engages your audiences. This is what attracts new customers, through the continuous maintenance of content management. Copywriters are skilled in all forms of digital content to articles, blogs, email promotions, reviews advertorials, social media posts, etc.

7. Heighten your brand image as a figure of authority in your industry

In short, copywriters amplify your brand’s voice. And they do this through compelling and creative measures across your content.

Copywriting is strategic, analytical, and problem-solving. Copywriters are experts on topics like customer pain points, customer journeys, sales funnel strategy, copywriting psychology, to unique value propositions.

Their goals are to help you stand out, write compelling advertorials that sell, convert leads, and optimize your content.

8. Distinguish effective copy from bad copy

It’s more than words when you hire a copywriter.

Most people can write words, sentences, and okay copy. But most people don’t know how to write copy that sells.

Effective copy performs to:

  • drive revenue
  • build a loyal customer base
  • and solve your reader’s problems.

In contrast, bad copy:

  • doesn’t convert
  • turns down your readers
  • and carries no value.

Why risk your business credibility, respect, or reputation due to potential bad copywriting? An effective copy has the power not only to convert sales but to influence masses into doing business with you.

Think about the successful major brands out there with simple and effective slogans.

  • Nike’s “Just Do It” slogan resonates with courage, determination, and power into their brand.
  • Obama’s “Yes, We Can” slogan during his political campaign won the hearts of the majority in the elections.
  • McDonald’s “I’m Lovin’ It” slogan sold billions of burgers across the world.

These simple yet effective words weren’t written by a five-year-old. They were meticulously crafted through grueling hours of research from a professional copywriter.

9. Research and knowledge

Sales copy may seem like it’s only words on a screen or brochure. Heck, there is a bigger picture to more than meets the eye.

That’s like saying all a pharmacist does is count pills all day. No way!

There is an intensive process behind each copy that involves research. In fact, a big chunk of the copywriting process involves the research stage. It’s the backbone of copy that drives results and performance.

The amount of hours that go behind each word and topic involves a massive amount of time. Resulting in copywriters being masters of what they preach, their copy.

10. Up-to-date on the latest trends

We live in a digital world that’s always changing. That means new rules, new trends, and new practices. If you want to remain competitive and relevant, you need to be ahead of the game.

By not having your copy up-to-date on the latest trends, put your image at risk losing credibility.

Here are the top reasons why your copy needs to be up-to-date:

  • Credibility
    Your words and content are what serves as evidence to back up your brand. After all, your readers rely on you for correct information to solve their problems.
  • Relevance
    Your readers are looking for the latest information that is relevant to their goals. They don’t want to be reading content that doesn’t meet current needs.

Should I hire a copywriter?

Still in doubt?

Ask yourself if a copywriter will benefit your business in the areas of your business:

  • Increased conversions
  • Organic leads through SEO
  • Increased profits
  • Reader engagement
  • Content creation

There’s no doubt about that.

Take a look back in history. Remember back in the day in the 1970s, “Pet Rock” was a worldwide sensation? Millions of consumers bought a rock as a pet, and the owner of the business, Gary Dahl became a millionaire. All because of selling… rocks.

Gary’s Pet Rock business had his fair share of marketing through effective copy. Pet Rock’s copy had jokes and engaging content that stole the hearts of millions across the world.