Direct Response Copywriting
Verticals: 2020 Superbowl, 100 million viewers, Food & Beverage, B2C
What I did
Social media and PPC: Instagram, Facebook, Twitter
Headlines, subheadlines, taglines, and catchphrases
Popchips landing page and product page
Creative direction: visual identity, strategy, brainstorming
- Spearheaded Popchip’s 2020 Superbowl advertising and creative process in generating adverts for their new look and branding.