Psychology

Copywriting psychology. The words you choose have more meaning than you think when it comes to processing. As a result – human psychology plays an integral role in copywriting. A massive amount of it. The words and statements you choose can evoke emotion and thought from your readers. Which then triggers response and action. Remember … Read More

Copywriting is one thing, and psychology is another, right? Most people think those two topics are exclusive of each other, but that’s not exactly the case. In fact, they both go hand in hand with each other. This is where cognitive biases come into play with effective copywriting. If you want to become a better … Read More